:root{
  --bg:#F5F4F0;--panel:#FFFFFF;--ink:#121212;--muted:#55555B;--faint:#6A6A70;--line:#DDDCD6;
  --blue:#2D4BFF;--blue-ink:#1C33C9;--blue-soft:#E9ECFF;--blue-bubble:#2D4BFF;--accent-bg:#2D4BFF;--accent-bg-hover:#1C33C9;
  --wa:#E7F8EF;--wa-ink:#1B5E3A;
  --sans:'Geist','Helvetica Neue',Arial,sans-serif;--mono:'Geist Mono',Menlo,monospace;
  color-scheme:light;
}
 
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
h1,h2,h3,p,ul,ol{margin:0}
a{color:inherit}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:4px}
.wrap{max-width:1120px;margin:0 auto;padding:0 16px}
@media(min-width:760px){.wrap{padding:0 32px}}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
h2{font-size:clamp(28px,4vw,42px);font-weight:500;letter-spacing:-.03em;line-height:1.1;text-wrap:balance;max-width:20ch}
.lede{font-size:clamp(17px,1.4vw,20px);color:var(--muted);max-width:56ch;text-wrap:pretty}
section{padding:72px 0}
@media(min-width:760px){section{padding:112px 0}}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--accent-bg);color:#fff;text-decoration:none;font-weight:500;font-size:17px;padding:14px 22px;border-radius:999px;transition:transform .15s ease,background .15s ease}
.btn:hover{background:var(--accent-bg-hover);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--line)}
.btn.ghost:hover{background:var(--panel);transform:none}

/* nav */
nav{display:flex;align-items:center;justify-content:space-between;padding:22px 0}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:500;font-size:20px;letter-spacing:-.02em}
nav .btn{padding:10px 16px;font-size:15px}

/* hero */
.hero{padding:40px 0 72px}
@media(min-width:960px){.hero{padding:64px 0 112px}.hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}}
.hero h1{font-size:clamp(40px,6vw,76px);font-weight:500;letter-spacing:-.045em;line-height:.98;text-wrap:balance}
.hero h1 em{font-style:normal;color:var(--blue)}
.hero .lede{margin-top:24px}
.cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px;align-items:center}
.cta small{flex-basis:100%;color:var(--faint);font-size:14px}

/* the thread: Quinta's week, as the messages people actually receive */
.thread{margin-top:48px;background:var(--panel);border:1px solid var(--line);border-radius:22px;padding:18px;display:flex;flex-direction:column;gap:12px;box-shadow:0 30px 60px -40px rgba(18,18,18,.35)}
@media(min-width:960px){.thread{margin-top:0}}
.thread .hd{display:flex;align-items:center;gap:10px;padding:2px 4px 12px;border-bottom:1px solid var(--line);font-size:14px;color:var(--muted)}
.thread .hd b{color:var(--ink);font-weight:500}
.thread .hd .dot{width:8px;height:8px;border-radius:50%;background:#2DB36A;margin-left:auto}
.day{align-self:center;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);padding:6px 0 0}
.msg{max-width:88%;padding:11px 14px;border-radius:16px;font-size:15px;line-height:1.45;position:relative}
.msg .to{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.06em;margin-bottom:4px;opacity:.75}
.msg.q{align-self:flex-start;background:var(--blue-bubble);color:#fff;border-bottom-left-radius:4px}
.msg.h{align-self:flex-end;background:var(--wa);color:var(--wa-ink);border-bottom-right-radius:4px}
.msg.brief{background:var(--blue-soft);color:var(--ink);border:1px solid var(--line);max-width:100%;align-self:stretch}
.msg.brief .to{color:var(--blue)}
.msg.brief b{font-weight:500}
.msg.brief .n{font-family:var(--mono);font-size:14px;display:block;margin:6px 0 8px;color:var(--blue-ink)}
.thread>*{animation:pop .5s cubic-bezier(.2,.8,.2,1) both}
.thread>:nth-child(2){animation-delay:.25s}.thread>:nth-child(3){animation-delay:.6s}.thread>:nth-child(4){animation-delay:1.1s}
.thread>:nth-child(5){animation-delay:1.5s}.thread>:nth-child(6){animation-delay:2.1s}.thread>:nth-child(7){animation-delay:2.5s}
.thread>:nth-child(8){animation-delay:3.1s}.thread>:nth-child(9){animation-delay:3.5s}
@keyframes pop{from{opacity:0;transform:translateY(10px) scale(.98)}to{opacity:1;transform:none}}

/* pains */
.pains{display:grid;gap:16px;margin-top:40px}
@media(min-width:760px){.pains{grid-template-columns:repeat(3,1fr)}}
.pain{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:24px}
.pain q{display:block;font-size:19px;letter-spacing:-.01em;line-height:1.35;quotes:"“" "”"}
.pain p{margin-top:14px;color:var(--muted);font-size:15px}

/* how */
.steps{margin-top:48px;display:grid;gap:32px}
@media(min-width:960px){.steps{grid-template-columns:repeat(3,1fr);gap:40px}}
.step{border-top:1px solid var(--ink);padding-top:20px}
.step h3{font-size:22px;font-weight:500;letter-spacing:-.02em}
.step p{margin-top:10px;color:var(--muted)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.chip{font-size:14px;padding:6px 12px;border:1px solid var(--line);border-radius:999px;background:var(--panel)}
/* loop chain */
.chain{list-style:none;padding:0;margin:16px 0 0;display:grid;gap:6px}
.chain li{display:flex;align-items:baseline;gap:10px;font-size:15px}
.chain b{font-weight:500;min-width:62px}
.chain span{color:var(--muted)}
.chain li+li::before{content:"";}
.decisions{list-style:none;padding:0;margin:16px 0 0;display:grid;gap:8px}
.decisions li{font-size:15px;padding:10px 12px;background:var(--panel);border:1px solid var(--line);border-radius:12px}
.decisions li b{font-weight:500;display:block}
.decisions li span{color:var(--muted)}

/* monday — dark band with a light card */
.monday{background:#121212;color:#F5F4F0}
.monday .eyebrow{color:#9FB0FF}
.monday h2{max-width:24ch}
.monday .lede{color:#C4C4BF}
.monday .grid{display:grid;gap:40px;margin-top:8px}
@media(min-width:960px){.monday .grid{grid-template-columns:1fr 1fr;align-items:center;gap:72px}}
.card{background:#FFFFFF;color:#121212;border-radius:20px;padding:24px;display:grid;gap:14px}
.card .eyebrow{color:#6A6A70}
.card .q{font-size:22px;font-weight:500;letter-spacing:-.02em;line-height:1.25}
.card .row{display:flex;justify-content:space-between;gap:12px;padding:10px 0;border-top:1px solid #DDDCD6;font-size:15px}
.card .row b{font-family:var(--mono);font-weight:500;white-space:nowrap}
.card .row.bad b{color:#B5380A}
.card .opts{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px}
.card .opts span{font-size:14px;padding:6px 12px;border-radius:999px;border:1px solid #2D4BFF;color:#1C33C9}

/* fit */
.fit{display:grid;gap:32px}
@media(min-width:960px){.fit{grid-template-columns:1fr 1fr;gap:72px;align-items:end}}
.facts{list-style:none;margin:0;padding:0;display:grid}
.facts li{padding:14px 0;border-top:1px solid var(--line);color:var(--muted);font-size:16px}
.facts li:last-child{border-bottom:1px solid var(--line)}

/* price: flat fee beside a receipt for doing it by hand */
.pricing{margin-top:40px;display:grid;gap:16px}
@media(min-width:960px){.pricing{grid-template-columns:1fr 1fr;gap:24px;align-items:stretch}}
.plan{background:var(--ink);color:var(--bg);border-radius:22px;padding:32px;display:flex;flex-direction:column;gap:18px}
.plan .n{font-size:clamp(52px,6vw,76px);font-weight:500;letter-spacing:-.045em;line-height:1}
.plan .n small{font-size:18px;letter-spacing:0;color:#B8B8B3;font-weight:400}
.plan .per{color:#B8B8B3;margin-top:-8px}
.plan .inc{list-style:none;padding:0;margin:4px 0 0;display:grid;gap:12px;font-size:17px}
.plan .inc li{padding-left:22px;position:relative}
.plan .inc li::before{content:"";position:absolute;left:0;top:.55em;width:10px;height:10px;border-radius:50%;background:var(--blue)}
.plan .btn{align-self:flex-start;margin-top:auto}
.receipt{background:var(--panel);border:1px solid var(--line);border-radius:22px;padding:28px 32px;display:flex;flex-direction:column}
.receipt .li{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:14px 0;border-top:1px dashed var(--line)}
.receipt .eyebrow{margin-bottom:10px}
.receipt .li span{display:flex;flex-direction:column;gap:2px;font-weight:500}
.receipt .li em{font-style:normal;font-weight:400;color:var(--muted);font-size:14px}
.receipt b,.receipt .tot b{font-family:var(--mono);font-weight:500;font-size:14px;white-space:nowrap;color:var(--muted)}
.receipt .tot{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:16px 0 0;margin-top:auto;border-top:2px solid var(--ink);font-weight:500;font-size:17px;line-height:1.4}
.receipt .tot b{color:var(--ink);font-size:16px}
.receipt .fine{margin-top:10px;font-size:14px;color:var(--faint)}

/* footer */
.final{background:#2D4BFF;color:#fff;text-align:center}
.final h2{margin:0 auto;max-width:22ch}
.final .lede{color:#EEF0FF;margin:16px auto 0}
.final .btn{background:#fff;color:#1C33C9;margin-top:32px}
.final .btn:hover{background:#EEF0FF}
.final .team{margin-top:40px;font-size:14px;color:#E4E8FF;max-width:60ch;margin-inline:auto}
footer{padding:28px 0;font-size:13px;color:var(--faint);display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between}

@media(prefers-reduced-motion:reduce){.thread>*{animation:none}html{scroll-behavior:auto}.btn{transition:none}}
.navr{display:flex;align-items:center;gap:18px}
.lang{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-decoration:none;color:var(--muted)}
.lang:hover{color:var(--ink)}

/* motion — every rule here is gated behind no-preference; reduced motion sees the static page */
.navbar{position:sticky;top:0;z-index:20;background:rgba(245,244,240,.82);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid transparent;transition:border-color .3s}
.navbar.scrolled{border-bottom-color:var(--line)}
.btn.arrow::after{content:"→";display:inline-block;transition:transform .2s ease}
.btn.arrow:hover::after{transform:translateX(4px)}
.pain,.decisions li,.chip,.receipt,.plan{transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}
.pain:hover,.decisions li:hover{transform:translateY(-2px);border-color:#C5C9E8;box-shadow:0 12px 30px -18px rgba(18,18,18,.35)}
.chip:hover{border-color:var(--blue);color:var(--blue)}
.thread>*{transform-origin:bottom left}
.thread .msg.h{transform-origin:bottom right}
@media(prefers-reduced-motion:no-preference){
  .hero h1 .l,.hero .lede,.hero .cta,.hero .eyebrow{animation:rise .8s cubic-bezier(.2,.8,.2,1) both}
  .hero .eyebrow{animation-delay:0s}.hero h1 .l:nth-child(1){animation-delay:.08s}.hero h1 .l:nth-child(2){animation-delay:.18s}.hero h1 .l:nth-child(3){animation-delay:.28s}.hero .lede{animation-delay:.42s}.hero .cta{animation-delay:.54s}
  .hero h1 .l{display:block}
  .hero h1 em{background:linear-gradient(90deg,var(--blue),var(--blue)) no-repeat 0 100%/0 3px;animation:underline .6s 1.1s ease forwards}
  @keyframes rise{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
  @keyframes underline{to{background-size:100% 3px}}
  .r{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.2,.8,.2,1),transform .7s cubic-bezier(.2,.8,.2,1)}
  .r.in{opacity:1;transform:none}
  /* receipt prints row by row, then the total line draws itself */
  .receipt .li,.receipt .tot,.receipt .fine{opacity:0;transform:translateY(8px);transition:opacity .45s ease,transform .45s ease}
  .receipt.in .li,.receipt.in .tot,.receipt.in .fine{opacity:1;transform:none}
  .receipt.in .li:nth-child(2){transition-delay:.25s}.receipt.in .li:nth-child(3){transition-delay:.4s}.receipt.in .li:nth-child(4){transition-delay:.55s}.receipt.in .li:nth-child(5){transition-delay:.7s}.receipt.in .tot{transition-delay:.95s}.receipt.in .fine{transition-delay:1.25s}
  .receipt .tot{border-top-color:transparent;position:relative}
  .receipt .tot::before{content:"";position:absolute;left:0;right:0;top:-2px;height:2px;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .6s 1s cubic-bezier(.2,.8,.2,1)}
  .receipt.in .tot::before{transform:scaleX(1)}
  /* Monday card: rows settle, then the shortfall flashes once */
  .card .row{opacity:0;transform:translateY(6px);transition:opacity .4s ease,transform .4s ease}
  .card.in .row{opacity:1;transform:none}
  .card.in .row:nth-child(2){transition-delay:.15s}.card.in .row:nth-child(3){transition-delay:.3s}
  .card.in .row.bad b{animation:flash 1.4s 1s ease}
  @keyframes flash{0%{background:transparent}25%{background:#FFE4D9;box-shadow:0 0 0 6px #FFE4D9}100%{background:transparent;box-shadow:none}}
  .card .opts span{opacity:0;transform:translateY(6px);transition:opacity .4s ease,transform .4s ease}
  .card.in .opts span{opacity:1;transform:none}
  .card.in .opts span:nth-child(1){transition-delay:.5s}.card.in .opts span:nth-child(2){transition-delay:.6s}.card.in .opts span:nth-child(3){transition-delay:.7s}.card.in .opts span:nth-child(4){transition-delay:.8s}
}